I have sold over 150,000 low-priced digital products now – want to know where the money is?
Bundles!
Bundles are easily & by far the biggest earner in my stores – its becauseโฆ
Usually they are better value for the customer so the preferred option
They are higher priced and as digital product seller that margin is mostly profit
This combination is magic because even by just adding and selling a couple of bundles to your store it can really help you push over the line of side hustle to a proper business.
Even if you sell 3 bundles priced at $27 a week – thats an additional $4,293 in profit a year.
My best bundle tips areโฆ
Make it thoughtful –ย more is definitely not more. Think about what you put in your bundle carefully and tailor it to the needs of your customer. Donโt just jumble a bunch of templates that are loosely related – choose things we are logically connected and will make your customer think โwow – this was what I wanted next anyway and its includedโ.
Make it valuable-When you do your costing analysis, ensure that the customer is getting a great discount if they purchase the bundle instead of the individual products. Example, a bundle that has 5 items is set at $20 instead if they purchased them separately would cost them $35. This will drive their purchasing decision to get the bundle. Some bundles even offer an exclusive or limited edition item that are not available for individual purchase. This exclusivity can create a sense of urgency and desire among customers, driving them to purchase the bundle to secure that unique product.
Make it tangible –ย Presenting your bundle is almost equally as important as what is on the inside. Really polish those product images and try to mock up in a way that really communicates abundance.
A quick tip – expand on your previous success.
Some of my most successful bundles are a direct result of looking at my best selling products and expanding on them. You can use your stats to look up your best performing products in terms of sales volume (not revenue but the total number of sales). These are the hidden diamonds you can potentially springboard off and create a bundle from.
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