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7 Design Principles

7 Design Principles

ย I remember back to university as a first year, our very first lesson was learning the design principles. Balance, Alignment, Hierarchy, Contrast, Repetition, Proximity & Space. They felt like a group of superheroes and we were tasked with an assignment of using...

7 Design Principles

8 Design Archetypes

This week, as you know, I decided to create a video that is focused on the 8 different design archetypes that I clearly see after coaching so many digital product creators. Have you ever wondered why you procrastinate? Or why you are drawn to a certain type of product...