Hope this finds you well and not too spooked by the approaching Halloween season! 👻 You probably just rolled your eyes because hello, we are in July.

But stay with me, guys – here’s the logic.

It takes a good amount of time for your digital products to start appearing in the Etsy search (around 30 days).

So, taking this into account, here’s when people start shopping:

Early Birds (August)

Some eager beavers start as early as late August, especially teachers and super-planners. 

Main Wave (September)

This is when things really kick off. Many shoppers start searching and buying in early-to-mid September. 

Peak Season (Early October)

The first two weeks of October see the highest search volume and sales for Halloween printables. 

Last-Minute Rush (Mid-Late October)

There’s always a surge of panic-buyers in the last couple weeks before Halloween – especially for printables as they are instant downloads.

Now, let’s talk trends!

I’ve been doing some serious detective work (okay, maybe just a lot of scrolling through Pinterest and TikTok), and I’ve uncovered the hottest Halloween trends that buyers are going crazy for this year.

Thought I’d share the inside scoop with you

Remember Goosebumps and Are You Afraid of the Dark?

They’re back, baby! Think neon slime graphics and retro monster designs.

Picture witchy cabins in the woods and mushroom-covered pumpkins. It’s like if Taylor Swift’s “folklore” album had a Halloween baby

QR code scavenger hunts and AR-enhanced decorations are all the rage. Time to get techy with your treats!

Eco-friendly Halloween products are huge. Think digital planners for zero-waste parties and printable decorations.

Move over, orange and black! Soft pinks, lavenders, and mint greens are the new Halloween palette.

Now, I know what you’re thinking – “This is great, but how do I use this info?”

Style trends can be a really powerful way to stand out in a competitive

market – so try applying these themes to matching products/collections for the best effect.

This will not only maximize on the trend but should also help with your

average order value as shoppers may consider buying more than one thing.

Happy creating😍

Jessa B

Get the Halloween toolkit now for only $9

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