7 Surprising Digital Products that few talk about…

by | Jun 1, 2023 | Weekly Tips and Tricks | 0 comments

Weekly Email – 1 June 2023


Hi Friends,

When I first started my printable stationery store, I made a huge mistake. I filled my store with the most competitive product in the niche – wedding invitations. Nothing else. It’s not surprising it took me 2 months to get my first sale 🙈I didn’t realise it then, but to rank on Etsy – its not the best idea to fill your store with a single product that also happens to be the most saturated…


If you follow me, you know I am always talking about finding those bizarre little trending products as they can make all the difference when it comes to building your store. Today I have collected 7 great and unique digital product ideas you might be surprised are a thing! These currently have huge potential to on Etsy and are all currently in demand. 


So, fasten your seatbelts…


1). Digital Coloring Books:

Colouring books and sheets have currently jumped in popularity and are more than just a product targeted at kids. They are also really popular with adults seeking stress relief and a creative outlet. With stunning designs, intricate patterns, and the convenience of digital downloads, these coloring books are a must-have for your store. Explore themes like mindfulness, nature, and fantasy to captivate a wide audience.


2). Printable Games for Sleepovers:

Sleepovers are a cherished childhood memory, and now you can make them even more memorable with printable games. From scavenger hunts and trivia challenges to charades and puzzles, these games are a hit among kids and parents alike. Tap into the nostalgia and fun of sleepovers to create a unique collection of printable games that will keep customers coming back for more.


3). Kids Rainy Day Activities:

Having tiny children myself, I know how valuable last minute printable activities can be – especially on a rainy day. Packs of coloring sheets, craft projects, word searches, and mazes that encourage imaginative play and learning – are all currently trending as not only individual products but bundles. 


4). Email Newsletter Templates:

Email newsletters are a grey area for a lot of people – especially when they are just starting out. So creating both graphic and content based email newsletter templates are a great product especially for the business niche. These templates can save time, enhance branding, and improve engagement – and make a great gateway to other products in your store (like the illusive high sales volume social media template). Be sure to create customizable options that cater to various industries and audiences, making your templates a great actually usable tool for businesses big and small.


5). Wedding Table Activity Book:

This product has consistently popped up for around 5 years in terms of demand, and competition wise there is still definitely lots of room for new products. Design printable wedding table activity books that keep the kids table entertained during receptions. Include games, quizzes, and personalized sections to capture the essence of the couple’s love story. Couples will appreciate this unique addition to their big day, making it a cherished keepsake for years to come.


6). Printable Pringle Labels for Birthday Parties:

Looking for a low competition product for the ever competitive event niche? Create printable labels for Pringle cans that can be customized to match the party theme. From superheroes to princesses, these labels will bring a dash of creativity to snack time. Parents and party planners will adore the personalization and convenience these labels offer.


7). Industry-Specific Resume Templates:

In today’s competitive job market, having a standout resume is essential. Microsoft Word templates for resumes (specifically targeted at different industries) are currently in demand. For a really unique product, add in an additional Canva template they can use.


Anyway, I hope you found these interesting and they have sparked some new ideas for your stores. I talk about trends and foundational products a lot in my memberships – so if you are curious to read more, you can check them out here for as little as $7.


Much love


Jessa B





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I´m Jessa Bellman

I have created 18 successful Etsy Stores all in the Digital Products niche, now I have turned this passion into helping others to do the same!