Weekly Email – 7 June 2023
Today, I want to share with you some great tips to improve your traffic by 1) selecting a niche for your store and 2) choosing the right products.
Picking a Niche: The Foundation of Your Success
Choosing a niche is the first crucial step in establishing a strong presence on Etsy – catch all stores are much harder to grow as they are just simply too broad. By selecting a niche, you’ll differentiate yourself from the competition and attract a specific target audience. It’s also important to find a niche that you are passionate and excited about creating products for – as you will be creating a lot of products!✨
I usually say it’s important to niche down to the level where everything in your store is relevant to your potential buyer.
Here are a few factors to consider when picking a niche:
Passion and Knowledge: Opt for a niche that you are genuinely passionate about and have knowledge of. This will make your work enjoyable and allow you to connect with your customers on a deeper level.
Market Demand: Research the market to identify niches that have a substantial demand. Look for trends, popular categories, and untapped opportunities that can provide you with a competitive edge.
Target Audience: Understand your target audience’s needs, preferences, and pain points. This knowledge will help you tailor your products and marketing strategies to better resonate with your potential customers.
Choose Products with a Diversity of Tags
A common mistake I see is new stores creating only a few products (for example I see event stores filled with only invitations)
Once you’ve determined your niche, it’s time to select the right products for your Etsy store. A diverse range of tags is essential as it expands your visibility in search results and help you compete.
Here are my Top 7 niches with their standard go to products, and then what you should actually try!
❌Don’t Focus On Just…❌ Birthday invitations
✅Try✅ Digital birthday invitations presented on a phone, birthday milestone boards, party games, waterbottle labels
❌Don’t Focus On Just…❌ Instagram Posts
✅Try✅ Industry specific Instagram posts, flyers, highlights, carousel packs, done for you lead magnets
❌Don’t Focus On Just…❌ Wedding Invitations & Save the Dates
✅Try✅ Engagement invitations, seating charts with varying numbers of tables, place cards with meal choice symbols, welcome notes
❌Don’t Focus On Just…❌ To do lists and daily planners
✅Try✅ Industry specific planners
Printable Wall Art:
❌Don’t Focus On Just…❌ Printable Quotes
✅Try✅ Mixing with style and interior trends like boho, Hamptons, Minimalist
❌Don’t Focus On Just…❌ Single Packs
✅Try✅Themed multiple pack clipart bundles
❌Don’t Focus On Just…❌ Activities
✅Try✅ Activities for rainy days, homeschool, seasonal events
Remember, these examples are just the tip of the iceberg but I hope these examples inspire you to think outside the square. Happy creating!