Hi Friends,

Today, I want to share with you some great tips to improve your traffic by 1) selecting a niche for your store and 2) choosing the right products.

Picking a Niche: The Foundation of Your Success

Choosing a niche is the first crucial step in establishing a strong presence on Etsy – catch all stores are much harder to grow as they are just simply too broad. By selecting a niche, you’ll differentiate yourself from the competition and attract a specific target audience. It’s also important to find a niche that you are passionate and excited about creating products for – as you will be creating a lot of products!✨

I usually say it’s important to niche down to the level where everything in your store is relevant to your potential buyer.

Here are a few factors to consider when picking a niche:

Passion and Knowledge: Opt for a niche that you are genuinely passionate about and have knowledge of. This will make your work enjoyable and allow you to connect with your customers on a deeper level.

Market Demand: Research the market to identify niches that have a substantial demand. Look for trends, popular categories, and untapped opportunities that can provide you with a competitive edge.

Target Audience: Understand your target audience’s needs, preferences, and pain points. This knowledge will help you tailor your products and marketing strategies to better resonate with your potential customers.

Choose Products with a Diversity of Tags

A common mistake I see is new stores creating only a few products (for example I see event stores filled with only invitations)

Once you’ve determined your niche, it’s time to select the right products for your Etsy store. A diverse range of tags is essential as it expands your visibility in search results and help you compete.

Here are my Top 7 niches with their standard go to products, and then what you should actually try!

Events Niche:

❌Don’t Focus On Just…❌ Birthday invitations

✅Try✅ Digital birthday invitations presented on a phone, birthday milestone boards, party games, waterbottle labels

Business:

❌Don’t Focus On Just…❌ Instagram Posts

✅Try✅ Industry specific Instagram posts, flyers, highlights, carousel packs, done for you lead magnets

Wedding:

❌Don’t Focus On Just…❌ Wedding Invitations & Save the Dates

✅Try✅ Engagement invitations, seating charts with varying numbers of tables, place cards with meal choice symbols, welcome notes

Planners:

❌Don’t Focus On Just…❌ To do lists and daily planners

✅Try✅ Industry specific planners

Printable Wall Art:

❌Don’t Focus On Just…❌ Printable Quotes

✅Try✅ Mixing with style and interior trends like boho, Hamptons, Minimalist

Clipart:

❌Don’t Focus On Just…❌ Single Packs

✅Try✅Themed multiple pack clipart bundles

Education:

❌Don’t Focus On Just…❌ Activities

✅Try✅ Activities for rainy days, homeschool, seasonal events

Remember, these examples are just the tip of the iceberg but I hope these examples inspire you to think outside the square. Happy creating!

Much love

Jessa B