Return Customer Magic

by | May 9, 2024 | Digital Products, Sell on Etsy, Weekly Tips and Tricks | 0 comments

I pulled out an old planner from my early days selling on Etsy on the weekend, and inside I had a pile of working todo list of all of the tasks I needed to do for my couples – custom things they needed, alterations to the design, if I needed to quote something special or add a product to my store for them. A common theme was that every customer I had listed by name and man, it felt like a blast from the past reading them – I can still remember specific custom jobs (like Kimberly’s custom pink and rose gold dahlia invitation or Emily’s vintage rose invite suite on felt paper).

I valued and respected every customer and as a result of that, I would usually take a couple through from save the date to thank you cards and be able to work on all the stationery inbetween. That is special, and because of the gravity of what a wedding is, the loyalty you can build with a couple is unique to this niche.

I can definitely throw out a marketing term like customer lifetime value – but the gift of return customers runs so much deeper than this. Building great relationships through the way you run your business is extremely fulfilling – so here are my top five tips for nurturing good customer relationships.

There is a saying that when someone shops with a small business owner, that business owner does a little happy dance because of the support. But this goes both ways – as creators we are given the greatest gift to brighten someones day with a beautiful product made and served up with a smile. So make your customers happy dance too.


Big love,



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I´m Jessa Bellman

I have created 18 successful Etsy Stores all in the Digital Products niche, now I have turned this passion into helping others to do the same!