After creating 18 successful digital product Etsy stores, I know firsthand how embracing digital product trends can skyrocket your sales and take your business to new heights.  So, in this blog, I am going to teach you everything you need to know!

Chasing trends is a great way to send traffic to your store, especially if you are a new store. Trends can be seasonal, types of products, or specific themes that are gaining popularity and people are becoming drawn to. Examples could be Christmas, Invitations with QR Codes and even the boho theme. So, how do you find trends? The best place to find trends for Etsy is using a tool called insight factory, this tool will show you the sales in the last 24 hours for a specific trending term and the competition using that term.

Let’s jump into this masterclass and I will walk you through everything you need to know about trends, how to find them and how to use them – including my strategies on how I stay ahead!

Why should I embrace digital product trends?

Okay, let’s be real for a minute. When I first started my Etsy journey, I was a bit skeptical about trends. I thought they were just passing fads that would fade away faster than last year’s fashion. But let me tell you, my friend, I couldn’t have been more wrong. Trends are like little gold mines waiting to be discovered. They can make a world of difference in your Etsy store’s success. They’re not just some gimmicks; they’re a direct pathway to a thriving customer base and skyrocketing sales. Trust me, I learned this the hard way.

Digital Product Trends have the power to put you on the map, to make your products the talk of the town. When you tap into what’s hot and happening, you tap into a ready-made market of enthusiastic buyers who are itching to get their hands on the latest and greatest. That’s why I made it my mission to delve into trends headfirst and boy, did it pay off! But I don’t want to keep this treasure trove of knowledge to myself. I want to share it with you, so you too can experience the exhilarating rush of success.

Foundational Products vs. Trending Products

Now, let’s talk about the delicate balance between foundational products and trending products. Think of your foundational products as your tried-and-true staples, the backbone of your Etsy store. They’re the dependable items that bring in consistent sales and keep your revenue flowing. But hey, we can’t ignore the power of trends, can we? Trending products are like a lightning bolt of opportunity, a chance to ride the wave of demand and attract a whole new crowd of buyers.

It’s important to strike the perfect balance between these two. Your foundational products provide stability and loyalty from your customers, while the trending products bring in fresh blood, increasing your store’s visibility and generating that all-important buzz. You see, it’s not an either/or situation. It’s about blending the best of both worlds to create a harmonious effect that propels your sales and ensures long-term success.

Digital Product Trend Categories

Ah, trends. They come in all shapes and sizes, my friend. Let me enlighten you about the different categories I’ve discovered on my journey – product-based trends, seasonal trends, theme trends, and structural trends.

Product-based trends are all about specific types of products that are gaining serious popularity. Let’s say you sell digital prints (like moi), and you notice that abstract art is blowing up right now. Well, my friend, that’s your cue to jump on the abstract art bandwagon and create digital prints with mind-blowing abstract designs. By doing so, you’ll be riding the trend wave and attracting customers who are actively seeking these sought-after creations.

Now, let’s talk about seasonal trends. Picture this – the holiday season is just around the corner, and people are going crazy for holiday-themed products. We’re talking festive decorations, personalized gifts, and all things merry and bright. By staying in tune with upcoming seasons and events, you can tap into that holiday spirit and create products that perfectly cater to your customers’ needs and desires during these joyous times.

Theme trends, are all about the styles, colors, and themes that are currently hot in the world of design and fashion. Imagine minimalist design taking the world by storm. Well, guess what? You can join the minimalist movement and create digital products with clean lines and simplicity that’ll have minimalist enthusiasts flocking to your store.

Last but not least, let’s tackle structural trends. This little gem involves bundling or applying trends across different products. Let’s say botanical patterns are all the rage. You can bundle digital wallpapers, art prints, and greeting cards that feature breathtaking botanical designs. By creating these bundles, you’ll not only provide more value to your customers but also increase your average order value. It’s a win-win, my friend!

Understanding the different trend categories is like having a secret weapon in your Etsy arsenal. It empowers you to stay ahead of the game, anticipate customer desires, and create products that make waves in the market.

How to Stay Ahead of the Trend Game

By now, you’re probably itching to dive headfirst into the trend pool. But hold your horses! There’s a method to this madness. To stay ahead of the trend game, you need to keep your finger on the pulse of what’s happening in your niche and beyond. 

Here are a few strategies to keep you on top

a. Research, Research, Research: Knowledge is power. Dedicate some time to research what’s trending in your niche, what’s popular among your target audience, and what’s making waves in the wider world. Look for inspiration in fashion, design, social media, and even pop culture. The more you know, the better equipped you’ll be to spot emerging trends and ride the wave before it crashes.

b. Utilize Trend Tools: Don’t fly blind. There are plenty of tools out there that can help you uncover the hottest trends. Tools like Insight Factory can provide valuable insights and data, showing you what’s trending, what keywords to target, and what customers are searching for. With these tools at your disposal, you’ll be armed with the knowledge to make informed decisions and create products that resonate with your audience.

c. Adapt and Innovate: Trends are ever-evolving. What’s hot today might be old news tomorrow. That’s why it’s crucial to adapt and innovate. Keep experimenting, try new things, and don’t be afraid to put your own unique spin on trends. Find ways to make trends relevant to your brand and your audience. By staying flexible and open to change, you’ll stay at the forefront of the trend game.

Congratulations! You’ve just completed your crash course in the art of trend mastery on Etsy. You now understand the power of trends, the importance of finding the right balance between foundational and trending products, and the various categories of trends to explore. Armed with this knowledge, you’re ready to take on the Etsy marketplace like a boss.

Remember, trends aren’t just passing fads; they’re opportunities waiting to be seized. So, go forth, my friend, and embrace the world of trends. Stay ahead of the game, adapt to the ever-changing landscape, and watch as your Etsy store thrives and prospers. You’ve got this! 🙌

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